BRIEF:

TO Reimagine the branding and merchandise for popular west end musical everybody’s talking about jamie.

Response 

After getting in touch with the man who inspired the show, I chose to make my redesign a more personal response using Jamie Campbell’s original handwriting as the key font. I used motifs such as his drag signature, a lipstick kiss and phrases from the man himself as the inspiration behind my concept.

Feedback

“Remarkable, authentic and personal yet still marketable. These designs mean more to me than the original ones themselves” - Jamie Campbell, the inspiration of the true story.

Graphics

product design

styling

photography

interviews